Brands
Xiaomi gets Katrina Kaif to endorse Redmi Y
MUMBAI: Xiaomi Mobile has brought in Bollywood actress Katrina Kaif as the product endorser for its new Redmi Y series in India.
Xiaomi vice president and managing director Manu Jain said, “The Redmi Y series is designed for people who need a smartphone that can complement and enhance their everyday routine and lifestyle. Katrina is one of those individuals who work extremely hard to complement every situation she is a part of. ”
Actor Katrina Kaif said, “I am super pleased to be endorsing a product series which has been designed to enhance everyday routine and complement everyone’s lifestyle, as I personally believe in that philosophy. Xiaomi believes in providing high end technological innovation to everyone, and is the fastest growing smartphone brand in the world.”
Alongside the new series of phones, Xiaomi also unveiled the global version of MIUI 9, the latest upgrade to its popular Android-based operating system, which includes several new features designed for India.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
