iWorld
Vama.app launches Vama TV with spiritual micro-dramas
MUMBAI: Spiritual storytelling in India has found a new home and it fits neatly into a smartphone. Vama.app has launched Vama TV, an in-app content platform that serves up short spiritual dramas designed for modern, mobile-first audiences.
Billed as India’s first spiritual micro-drama platform, Vama TV blends mythology, faith and fast-paced storytelling into episodes that last little longer than a coffee break. The idea is simple but timely. Ancient stories are retold in a format shaped by today’s scrolling habits.
The platform opens with Hanumant Shani Leela, a ten-episode series of 90-second instalments that revisits well-loved tales of devotion and destiny. Familiar characters, temple lore and childhood myths are reimagined in crisp, studio-quality visuals produced in-house by Vama’s AI-powered content team.
Vama TV is aimed squarely at millennials and Gen Z users, particularly in tier 1 and tier 2 cities, who may be curious about faith but prefer stories over sermons. Rather than lengthy explanations, the platform offers quick narratives that spark interest and invite reflection.
Vama.app co-founder and CEO Manu Jain, said spiritual consumption in India is changing shape. A generation raised on televised epics now watches short videos on social platforms, and their children are growing up entirely on mobile screens. According to Jain, younger seekers want more than rituals. They want context, meaning and a connection to their roots. Vama TV, he says, is designed to provide exactly that.
New series exploring temples, pujas and deities are already in the pipeline, with fresh episodes set to drop every week. For a limited period, all Vama TV content will be available free within the app.
The launch also signals Vama’s wider ambitions. Alongside content, the company is expanding its temple partnerships, growing its spiritual e-commerce arm, Vama Mall, and preparing to roll out offline spiritual travel experiences. With 1.5 million lifetime users and more than 500,000 pujas facilitated so far, Vama is positioning itself as a one-stop spiritual companion for a digitally fluent India.
With Vama TV, devotion meets short-form drama, and ancient stories find a new rhythm for the age of the swipe.
iWorld
Govt pushes live events sector to Rs 196 billion by 2028
LEDC roadmap targets 15–20 million jobs and global hub status by 2030
MUMBAI: India’s live events story is getting louder and this time, it’s policy turning up the volume. The fourth meeting of the Live Events Development Cell (LEDC), chaired by Chanchal Kumar, was held on 30 April 2026 at Vigyan Bhavan, bringing together representatives from nine Central Ministries, six States and 12 industry stakeholders to chart the sector’s next phase of growth. The numbers already tell a compelling story. India’s organised live events industry was valued at Rs 145 billion in 2025 and is projected to grow at 10 per cent to Rs 196 billion by 2028 making it one of the fastest-expanding segments within the media and entertainment ecosystem.
Set up in July 2025 by the Ministry of Information and Broadcasting, the LEDC is tasked with turning that momentum into a structured growth engine. Its long-term ambition is ambitious, position India as a global live events hub by 2030 while generating an additional 15–20 million jobs.
At the meeting, officials emphasised the sector’s multiplier effect spanning tourism, employment and allied industries while underlining the need for coordinated execution. A key update was the rollout of a single-window clearance system for live event permissions via the India Cine Hub portal, aimed at simplifying approvals and improving transparency.
States have been urged to adopt the system, alongside implementing the “Model Executive Order for Streamlining Licensing and Permissions for Live Events in India, 2026” by 31 May 2026. The framework seeks to standardise what has long been a fragmented and time-consuming regulatory process.
Beyond permissions, the discussion also turned to infrastructure and talent. A draft concept for greenfield venue development was tabled, alongside plans to build a skilled workforce. The Indian Institute of Mass Communication, in collaboration with industry bodies MESC and EEMA, is set to introduce certificate courses tailored to the live events sector.
Chanchal Kumar stressed that alignment across stakeholders is already in place, with the next challenge being execution at scale. The government, he noted, remains committed to creating a facilitative and transparent ecosystem for organisers.
For an industry once seen as fragmented and event-driven, the message is clear, India’s live events business is no longer just about the show, it’s about building an entire stage for growth.
