MAM
WPP’s Dialect offers micro-marketing opportunities for advertisers
| MUMBAI: WPP Marketing Communications (WPP MCI) division BroadMind’s new micro marketing initiative Dialect has invited advertisers to exploit tactical micro-marketing opportunities at some of the most vibrant fairs and festivals of India. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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BroadMind has acquired the rights of marketing events such as Pushkar Mela, Rajasthan (October-November); Gwalior Trade Fair, MP (December-January); Maha Kumbh, Nasik, Maharashtra (July to September); Nehru Boat Race, Alapuzha, Kerala (August-September); Sonpur Mela, Bihar (November-December); Magh Mela, Allahabad, UP (January-March); Nauchandi Mela, Meerut, UP (March April). The level of investments for micro marketing solutions (Northern India Focus November 2003 to March 2004) is as follows:
BroadMind also offers value adds to drive  Similarly, the cost of the sponsorship for Nehru Trophy Boat Race in August 2003 is around Rs 3 million (title sponsor); Rs 1.5 million (associate sponsor) and Rs 0.5 million (ground partner). This includes mass media visibility on TV (terrestrial/C&S/cable channels) and print; visibility on ground in the surrounding regions as well as at the venue. The cost of the main sponsorship for the Nasik Maha Kumbh Mela is around Rs 2 million (gold); Rs 1.5 million (silver); that of the associate sponsorship is around Rs 1 million (gold) and Rs 0.5 million (silver). Data provided by IMRB International also indicates the following trends*:
* Dialect proprietary consumer insights and market potential study |
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
