MAM
Wondrlab appoints Sandesh Shetty as lead integration director – west, experience platform
NEW DELHI: Platform-first martech startup Wondrlab has appointed Sandesh Shetty as lead integration director – west, experience platform. He will report to Wondrlab co-founder and managing partner – experience platform Vandana Verma.
In his new mandate, Shetty will infuse new-age thinking with conventional mediums of experiential marketing, helping clients in India’s western regions win in these spaces.
Verma said, “Our recent acquisition of What’s Your Problem and our new operations in NCR are testimony to our growth and momentum. Bringing in experienced talent like Sandesh to support this unprecedented pace is the natural next step. His ability to understand offline experiential touchpoints and leveraging technology helps nudge products off the shelf for clients. Sandesh has the unique ability to merge the best of traditional cross-category thinking with contemporary platform-first experiential solutions. With his appointment, clients can leverage his stellar experience and expect a deep commitment toward solving their business problems.”
Shetty has over two decades of robust experience in activation, experiential marketing and strategy. He has a wealth of knowledge when it comes to different experiential marketing touchpoints. His last stint was as senior vice president – experiential at Arc Worldwide, Publicis Groupe’s full-service shopper marketing and experiential division. Apart from this, he has held senior roles in agencies such as DDB Mudra, Ogilvy, and Kidstuff Promos. At Wondrlab, Shetty will now help apply martech solutions to the conventional mediums of experiential marketing such as events, activation, rural and shopper.
Shetty added, “Platformisation is a revolution in the business of experiential marketing. None of the existing players addresses this need-gap to lead brand experiences in the right direction, effectively. My experience and understanding of this space perfectly match Wondrlab’s long-term vision. I look forward to creating innovative, immersive work for brands as I kickstart my exciting journey here.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
