Brands
Wipro Enterprises names Anita Bhat-Zutshi as new CFO
BENGALURU: Wipro Enterprises has appointed Anita Bhat-Zutshi as its new chief financial officer, bringing a wealth of global experience to the company’s leadership table.
Anita joins Wipro after a remarkable 15-year journey at Unilever, where she held several top finance roles, including global CFO of the Ice Cream Business and CFO for regions spanning North Africa, the Middle East, Turkey, Russia, Ukraine, and Belarus. She also led finance operations worldwide, managing teams across seven global centres and driving digital and operational transformations that set new benchmarks in efficiency.
Known for her strategic acumen, Anita has steered multi-billion-dollar portfolios, led mergers and acquisitions, and delivered strong financial performance even in challenging markets. She has also been a champion for diversity, equity, and inclusion, mentoring female leaders across finance and operations.
Anita’s earlier career highlights include serving as CFO at AstraZeneca India and Modern Foods (Hul), as well as taking on significant M&A and commercial leadership roles at Unilever. She started her career in treasury and audit roles, including a stint at the Reserve Bank of India, laying the groundwork for her deep expertise in finance and strategy.
Anita holds an MBA in finance from the University of Mumbai and recently completed the Advanced Management Programme in Business Strategy and General Management at Harvard Business School.
At Wipro Enterprises, she will be responsible for steering the company’s financial strategy, growth initiatives, and transformative projects, aiming to combine her global experience with local insights to fuel innovation and sustainable growth.
With Anita on board, Wipro Enterprises is set to bring fresh energy and strategic direction to its finance operations, blending international expertise with homegrown ambitions.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
