MAM
Magicpin scales AI assistant Vera, targets 10 lakh merchants by 2026 push plan
AI platform Vera crosses 5 lakh merchants as magicpin eyes rapid expansion into 2026
MUMBAI: From pinning orders to pinning insights, magicpin is now doubling down on artificial intelligence to sharpen how merchants run their businesses. The company’s AI assistant Vera is on a fast-growth track, with the platform already onboarding more than 5 lakh restaurants and retailers within just three months of launch. The company now aims to scale that base to over 10 lakh merchants by the end of 2026.
Speaking on the rapid adoption, magicpin founder and chief executive officer Anshoo Sharma said the uptake has exceeded expectations and signals a larger shift in how small businesses will use AI.
“We believe this is just the beginning of how AI will transform the way merchants operate and grow. The pace of adoption has been much faster than we expected. magicpin aims to onboard 1 million (10 lakh) merchants on Vera by the end of 2026,” Sharma told PTI.
Launched during a recent LPG crisis, Vera has been designed to give restaurants and retailers real-time order volume insights, helping them plan staffing, manage inventory and respond more efficiently to demand spikes. According to the company, the tool has already enabled over 50 lakh interactions across merchant workflows and is actively being used across more than 25 business verticals.
Adoption is also geographically broadening, with Bengaluru leading the pack at over 1.23 lakh merchants, followed by New Delhi at 1.08 lakh, Hyderabad at 70,500, Mumbai at 68,500, Pune at 40,000 and Gurugram at 38,500.
The platform already serves merchants in more than 300 cities, signalling strong penetration beyond the big metros into smaller urban markets.
magicpin has committed an investment of USD 1 million towards building its wider AI stack, with Vera forming a central pillar of that strategy. The company is also expanding the assistant’s capabilities into marketing support, lead generation, merchant engagement and business intelligence tools.
With adoption accelerating faster than expected, magicpin’s bet on AI appears to be moving from experiment to scale, setting the stage for a more data-driven retail layer across India’s small business economy.
