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Former Airtel Mumbai chief joins HCCB to drive transformation and growth agenda
New integration aims to help brands turn ad insights into faster creative decisions
FMCG giant activates 35 brands across 120 markets during 39-day tournament.
A 15-year FMCG veteran who built brands across Pakistan and the Middle East now takes on one of the world's fastest-growing regional markets
BPC market seen growing from $23 billion in FY25 to $40 billion by 2030.
