VoiseTech steps up India focus as AI reshapes the AdTech market

MUMBAI: India’s AdTech market is getting another tech push. Global advertising technology company VoiseTech is stepping up its India expansion as artificial intelligence, programmatic advertising and changing media habits reshape the digital advertising ecosystem.

The company, which already has a presence in India, plans to deepen its engagement with brands, agencies and publishers as advertisers increasingly seek greater transparency, efficiency and measurable returns from their digital investments.

Founded in 2023, VoiseTech operates across the US, UK, UAE and India. AdTech is one of its key business verticals, with its technology spanning ad serving, supply-side platforms, pre-bid technology, audience intelligence, agentic AI, creative solutions and programmatic media.

VoiseTech sees India’s rapidly evolving advertising ecosystem as an important part of its next phase of growth. The company plans to build stronger relationships across the local advertising and media industry while adapting its global capabilities to India’s market dynamics.

VoiseTech founder and CEO Sabarish Pillai said the company sees significant potential in India as brands, agencies and publishers become more sophisticated in their approach to technology, data, transparency and business outcomes.

The company’s strategy will focus on going deeper into the market rather than simply expanding its footprint, with greater emphasis on partnerships and adoption of its technology solutions.

As part of its India push, VoiseTech recently hosted senior professionals from the brand, agency and marketing ecosystem at an industry evening at The Leela Ambience, Gurugram.

Discussions at the event focused on the growing role of AI, the evolution of programmatic advertising, cleaner supply paths and changing consumer behaviour.

The gathering also marked VoiseTech’s effort to strengthen relationships across India’s advertising, marketing and media ecosystem as the industry moves towards more automated and data-led decision-making.

The company’s technology covers both the demand and supply sides of digital advertising. Its offering includes programmatic media, audience intelligence, AI-led planning, ad serving and publisher monetisation.

VoiseTech plans to bring more of these capabilities to Indian brands, agencies and publishers as advertisers look for greater efficiency and accountability across their digital campaigns.

The company’s India strategy will centre on deeper industry relationships, wider adoption of its technology and adapting its experience across international markets to local advertising needs.

With AI and automation becoming increasingly embedded in advertising, VoiseTech is betting that India’s rapidly digitising media ecosystem will offer plenty of room for its next growth chapter.