The streaming platform adds conversion measurement, audience targeting and DSP integrations as it prepares to enter 15 more markets in 2027.
The appointments span sales and strategy, with a focus on agency partnerships and growth across India's programmatic advertising market
The ad-tech executive outlines how developers can turn cheap installs into lasting value
After sixteen months steering the adtech giant's India revenue charge, the Google and Hotstar veteran prepares his next move
Global AdTech firm targets brands, agencies and publishers amid programmatic shift
