Ad Campaigns
Vodafone’s new campaign aims to target IPL fan frenzy
MUMBAI: As the anticipation for the next season of IPL builds up, Vodafone has put together an engaging campaign, ‘Speed Is Good,’ which aims to throw light on the benefits of faster data transfer and how it touches its consumers’ lives.
The campaign is made up of short memorable stories where Vodafone customers use their fast 3G network to bring a smile on someone’s face, which is being portrayed by its recent commercials ‘Farewell’ and ‘Haircut’. Not only that, Vodafone will kick-off a series of on-ground campaigns during the matches, as well as online events for the same.
“We will amplify the concept of ‘Speed is Good’ through several on-ground and digital promotions like Vodafone Speed Quiz where winners will be gratified via the Vodafone SuperFan and Vodafone Fan Army,” said Vodafone India senior vice president –brand communications and insights Ronita Mitra.
Vodafone ‘Speed Quiz’ will leverage the cricket fever and the winner with the fastest correct answer will be hailed as the Vodafone Super Fan, who will be in for a ‘money-can’t buy’ experience on the field.
The remaining 20 winners will join the Vodafone Fan Army respectively. In addition, there will be Vodafone Speed Zones to host interactive activities around the core concept of ‘Speed’ to engage in-stadia crowd.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
