Brands
Urban Company showcases its latest Native water purifier with a captivating animated video
Mumbai: Urban Company, Asia’s leading home services platform is taking its latest innovation, the Native Water Purifier, to new heights with the launch of an engaging animated video. Urban Company launched its latest line of water purifiers under the sub-brand Native in October.
The idea behind this innovative campaign is to generate awareness and excitement regarding Urban Company’s Native water purifier. This unique and aesthetically pleasing water purifier not only offers exceptional water purification but also boasts remarkable features. It is India’s first water purifier that needs no servicing for 2 years and is capable of giving an output of 12000 litres of pure water without needing its filters changed.
With this video, Urban Company aims to showcase the Native’s exquisite design and emphasise its long-term reliability and focus on its unique proposition – the promise of no service required for two years.
Cyber Hub, an iconic location known for its vibrancy and connectivity with people, was chosen as the first ‘virtual’ installation site. Urban Company also has plans to replicate this campaign in various locations across different cities, ensuring a broader reach and exposure.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
