Ad Campaigns
Unacademy’s new campaign highlights role of mother as first teacher
Mumbai: The edtech learning platform, Unacademy has launched its new campaign celebrating motherhood titled ‘Meri Pehli Academy’. The film commemorates the role of every mother as the first teacher, educator in every child’s life.
Conceptualised by Ogilvy, the film showcases the story of a young student – Bulbul, who is moving to a new city to live alone. It highlights how her mother has come along to help her set up the place, guiding her to do things on her own, testing and mentoring her to live her life independently. The heartfelt appreciation soon turns into a deeper realisation, as Bulbul begins to see her mother as her first academy.
The film outlines several instances which reinforce the subconscious learnings from the mother. When the mother asks Bulbul to make ‘chai’ – Bulbul learns the whereabouts of items in the kitchen and it is a metaphor for learning how to fend for yourself. When Bulbul starts unpacking her room, her mother hands her the box opener, highlighting how she is equipping Bulbul to start the new journey.
Speaking on the launch of the film, Unacademy’s partner & chief marketing officer, Karan Shroff said, “Throughout our formative years, our mother figures teach us several valuable life lessons. For most of us, we do not realise during our entire lifetime, the pivotal role they play in our lives, which is that of our first educator, our first Academy.
“This year, we are commemorating the learnings we all got from our #MeriPehliAcademy with the hope that the message resonates with all our learners. It also conveys Unacademy’s promise of being a lifelong ally to learners at every step of their journey along with their mother,” he added.
Ogilvy’s chief creative officer Puneet Kapoor said, “A mother is our first teacher and our first school. From learning our first lessons from her, we also learn valuable life lessons. A mother is the foundation to a child’s being, her/his pillar of strength. The role that a mother plays in a child’s life, can’t be paralleled by any other human relationship. This was the genesis of the wonderful idea of the film:Maa- #MeriPehliAcademy.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
