Connect with us

MAM

TV ad volumes in Q2-19 witnessed 10% rise: TAM AdEx

Published

on

MUMBAI: TV ad volumes saw an indexed increase of 10 per cent in Q2-19 as compared to Q1-19, a recent TAM AdEx data report reveals. Personal care/personal hygiene became the top category increasing its percentage share in TV ad volumes by 2 per cent. The top category from Q1-19 was food & beverages, that slipped to second spot following a dip of 1 per cent in ad volumes.

TV

Period

Advertisement

Sectors

% Shares

Jan-Mar ‘19 [Q1’ 19]

Advertisement

Food & Beverages

19%

Personal Care/Personal Hygiene

Advertisement

18%

Services

13%

Advertisement

Household Products

7%

Personal Healthcare

Advertisement

6%

Apr-Jun ‘19 [Q2’ 19]

Personal Care/Personal Hygiene

Advertisement

20%

Food & Beverages

18%

Advertisement

Services

12%

Household Products

Advertisement

6%

Hair Care

6%

Advertisement
     

TV

Q1 ‘Y2019

Q2 ‘Y2019

Advertisement

Index Growth (Ad Volumes)

100

110

Advertisement
     

The combined ad volumes of top five categories Q1-19 and Q2-19 witnessed an indexed increase of 1 per cent as compared to the combined volumes of the corresponding quarters of the previous year. Another interesting thing to note is the exit of hair care products from the top five categories this year. Household products made an entry with 7 per cent share in the ad volumes on TV.

TV

Period

Advertisement

Top 5 Sectors

% Shares

Jan-Jul ‘18

Advertisement

Personal Care/Personal Hygiene

19%

Food & Beverages

Advertisement

17%

Services

12%

Advertisement

Personal Healthcare

6%

Hair Care

Advertisement

6%

Jan-Jul ‘19

Personal Care/Personal Hygiene

Advertisement

19%

Food & Beverages

18%

Advertisement

Services

13%

Household Products

Advertisement

7%

Personal Healthcare

6%

Advertisement
     
     

TV (Top 5 Sectors)

Jan-Jul’18

Jan-Jul’19

Advertisement

Index Growth (Ad Volumes)

100

101

Advertisement
     
     

The data further mentioned an indexed dip of 3 per cent in the growth of top five genres on TV. While feature films saw a rise of 1 per cent, film songs saw a dip of 1 per cent. Film-based magazines were replaced by cartoons/ animations.

TV

Period

Advertisement

Top 5 Program Genre

% Shares

Jan-Jul ‘18

Advertisement

Feature Films

23%

News Bulletin

Advertisement

19%

Film Songs

11%

Advertisement

Drama/Soap

9%

Film Based Magazines

Advertisement

4%

Jan-Jul ‘19

Feature Films

Advertisement

24%

News Bulletin

19%

Advertisement

Film Songs

10%

Drama/Soap

Advertisement

9%

Cartoons/Animation

4%

Advertisement
     
     

TV (Top 5 Program Genre)

Jan-Jul’18

Jan-Jul’19

Advertisement

Index Growth (Ad Volumes)

100

97

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

MAM

From Spills to Stains: Choosing Materials That Support a Healthier Home

Published

on

As homes evolve to reflect a growing focus on wellness, hygiene, and long-term durability, the materials we choose are coming under sharper scrutiny. It’s no longer just about how a space looks, but also about how it performs under daily use. From accidental spills in the kitchen to everyday wear in living spaces, the right materials can make the difference between a home that simply appears clean and one that actively supports healthier living.

Across categories like paints, surfaces, and furniture, there is a clear shift towards solutions that minimise toxins, resist stains, and are easier to maintain. Here’s how thoughtful material choices can help create a home that is both beautiful and better for everyday life.

Cleaner Walls: The Shift to Low-VOC Paints

Advertisement

Walls cover the largest surface area in any home, making them a critical factor in indoor air quality. Traditional paints often contain high levels of Volatile Organic Compounds (VOCs), or chemicals that can release harmful fumes long after application. These emissions are known to contribute to headaches, respiratory irritation, and long-term health concerns, particularly in enclosed spaces.

This has led to a growing preference for eco-friendly paints, which are formulated using natural, non-toxic, and sustainable materials. With low to zero VOC content, these paints significantly reduce indoor air pollution and create a safer environment for families, especially children and the elderly. Water-based formulations are another key advancement, as they limit the use of hazardous solvents without compromising on finish or durability. Brands like Nippon Paint have introduced eco-friendly, child-safe paint ranges that align with this shift towards healthier interiors.

Beyond composition, finish also plays a role in maintenance. Satin, eggshell, and semi-gloss emulsions are increasingly preferred for interiors, as they are less absorbent and more resistant to stains, making walls easier to clean and maintain over time.

Advertisement

Hygienic Surfaces: Where Performance Meets Everyday Living

If walls influence air quality, surfaces, especially in kitchens and children’s bedrooms or play areas, directly impact hygiene. Interestingly, studies have shown that kitchen surfaces can sometimes harbour more bacteria than bathrooms, largely due to frequent exposure to food, moisture, and spills.

This makes the choice of countertop and surface material particularly important. Porous materials can absorb liquids, leading to staining and potential bacterial growth over time. In contrast, non-porous surfaces offer a more hygienic alternative, as they prevent absorption and are easier to clean.

Advertisement

Engineered quartz surfaces have emerged as a strong solution in this space. For instance, offerings from Specta Quartz Surfaces are designed to address both hygiene and durability concerns. Being non-porous and impenetrable, these surfaces do not absorb liquids, making them resistant to common household stains such as tea, coffee, turmeric, or juice. They also offer ease of maintenance, as most spills can be cleaned with a damp cloth, and occasional use of mild soap is enough to restore the surface.

Additionally, they are NSF and GreenGuard certified, proving that these surfaces are safe for direct food contact and do not support the growth of bacteria, mould, or mildew. This is particularly relevant in Indian kitchens, where cooking often involves heavy use of spices, oils, and frequent cleaning.

Smart Furniture Choices

Advertisement

Furniture is another area where material choice plays a crucial role in maintaining a clean and healthy home. Sofas, chairs, and wardrobes are constantly exposed to dust, spills, and daily wear, making durability and stain resistance key considerations. Fabrics like microfiber, leather, and synthetic blends like polyester or olefin are becoming popular for upholstered furniture. These materials are designed to repel liquids, resist scratches, and withstand regular use, making them ideal for households with children or pets.

Brands like Orange Tree offer furniture that combines aesthetic appeal with practical material choices. Laminates from companies like Century Ply are now designed to be stain-resistant and durable, making them suitable for wardrobes, cabinets, and seating. These finishes not only enhance longevity but also reduce the effort required for daily upkeep.

Designing for Long-Term Well-Being

Advertisement

What ties these material choices together is a broader shift in how we think about our homes. Cleanliness is no longer just about routine maintenance, it begins with selecting materials that are inherently easier to maintain, safer to use, and more resistant to wear.

Low-VOC paints contribute to better air quality, non-porous surfaces improve hygiene, and performance-driven furniture materials reduce the stress of everyday living. Together, they create an environment that supports both physical health and peace of mind.

As modern lifestyles become more fast-paced, the demand for homes that are low-maintenance yet high-performing will only continue to grow. By choosing materials that can handle spills, resist stains, and stand the test of time, homeowners can create spaces that are not just visually appealing, but also fundamentally healthier to live in.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD