MAM
TV ad volumes grew 2% in in July-Sept’22 vs Jan-Mar’22: TAM AdEx report
Mumbai: On Wednesday, TAM AdEx released a television advertising quarterly report from July to September 2022. According to the report, the TV ad volume increased by two per cent for the same period over January to March 2022 and by four per cent over April to June 2022.
The top three industries of advertising on television maintained their ranks during the period as compared to April to June’ 22.
According to the report, food & beverage (F&B) topped with 21 per cent, while auto registered the highest positive shift in ranking, i.e., from 13th to ninth. Household products and education were among the other industries with positive rank shifts. Personal healthcare was the only sector among the top 10 to move down in rank, the report added.
From July to September 22, the top ten categories added a 29 percent share of ad volumes.
Mosquito repellents and ecommerce (online shopping) were the new entrants in the top 10 list. Shampoo moved down from third place in April to June’22 to ninth place in July to September ’22.
FMCG players ruled the list of the top 10 advertisers, with Reckitt leading the list. HUL, Reckitt, and Brooke Bond remained the top three advertisers, with Reckitt replacing HUL in the top position from July to September’22.
For the current period, the top 10 advertisers together contributed 40 per cent of ad volumes. Six out of the top 10 brands were from Reckitt Benckiser.
The top 10 brands added 11 per cent to the total TV ad volumes from July to September ’22.
Procter & Gamble home products and Colgate Palmolive India were the new entrants in the top 10 list.
Adding to this, July to September ’22 had the highest number of brands compared to the previous two quarters.
In terms of categories, toilet soaps topped the list with the highest growth in ad secondages in July to September ’22 vs. April to June’22 i.e. 1.5 times, while mosquito repellents witnessed the highest growth per cent, i.e. 2.2 times, in comparison to April to June’22.
News and GEC (general entertainment channels) were the most popular genres on television, with more than 55 per cent of ad volumes. When compared to the previous two quarters, the volume share of news ads decreased from July to September 22.
The top five genres contributed 90 per cent to the total TV advertising volumes in the first three quarters of 2022.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
