MAM
Tushar Taneja appointed Head of Marketing at Creambell
Marketing veteran joins Devyani Food Industries to lead the ice cream brand’s growth.
MUMBAI: Tushar Taneja has just scooped up a sweet new role and this time, he’s bringing his marketing expertise to one of India’s favourite ice cream brands. Devyani Food Industries Limited has appointed Tushar Taneja as Head of Marketing for its Creambell brand. He took up the position in March 2026. With over 16 years of experience in brand management, new product development, product launches, digital marketing, and multi-media campaigns, Taneja brings a strong track record to the role. He most recently served as Category Planning Manager at Mccain Foods for over six years. Earlier in his career, he held leadership positions at Emami and United Breweries Ltd., managing well-known brands such as Fair and Handsome and Kingfisher.
The appointment comes as Creambell continues to strengthen its presence in the competitive Indian ice cream market, where innovation and consumer connect are key to growth.
Taneja’s extensive background across FMCG categories is expected to help drive Creambell’s marketing strategy, brand visibility, and engagement with consumers across the country.
In the fast-melting world of ice cream branding, Creambell has found a leader who knows how to keep things cool, creative, and compelling. With Tushar Taneja now at the helm of marketing, the brand is well-positioned to scoop up even greater success in the years ahead.
