MAM
Tushar Taneja appointed Head of Marketing at Creambell
Marketing veteran joins Devyani Food Industries to lead the ice cream brand’s growth.
MUMBAI: Tushar Taneja has just scooped up a sweet new role and this time, he’s bringing his marketing expertise to one of India’s favourite ice cream brands. Devyani Food Industries Limited has appointed Tushar Taneja as Head of Marketing for its Creambell brand. He took up the position in March 2026. With over 16 years of experience in brand management, new product development, product launches, digital marketing, and multi-media campaigns, Taneja brings a strong track record to the role. He most recently served as Category Planning Manager at Mccain Foods for over six years. Earlier in his career, he held leadership positions at Emami and United Breweries Ltd., managing well-known brands such as Fair and Handsome and Kingfisher.
The appointment comes as Creambell continues to strengthen its presence in the competitive Indian ice cream market, where innovation and consumer connect are key to growth.
Taneja’s extensive background across FMCG categories is expected to help drive Creambell’s marketing strategy, brand visibility, and engagement with consumers across the country.
In the fast-melting world of ice cream branding, Creambell has found a leader who knows how to keep things cool, creative, and compelling. With Tushar Taneja now at the helm of marketing, the brand is well-positioned to scoop up even greater success in the years ahead.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
