Campa crosses Rs 4,700 crore sales as Reliance scales FMCG push

MUMBAI: The cola wars are fizzing again, and this time an old favourite is bubbling to the top. Reliance Consumer Products Ltd’s (RCPL) Campa has crossed a major milestone in its comeback journey, recording gross sales of more than Rs 4,700 crore ($496 million) in FY26 and cementing its position as one of the fastest-growing challengers in India’s soft drinks market.

Speaking at Reliance Industries’ 49th Annual General Meeting (AGM), Isha Ambani said the revived beverage brand has not only re-entered the category but has also secured double-digit market share across several key markets, taking on entrenched multinational rivals.

“Campa has emerged as a strong challenger in the carbonated soft drinks category, achieving over Rs 4,700 crore in gross sales during FY26 and gaining double-digit market share in important markets,” she said.

In a nod to the brand’s deep-rooted recall among Indian consumers, Ambani added, “Campa is not merely a brand. It is India ka Thanda.”

The performance marks a remarkable turnaround for a label that had largely disappeared from the national spotlight before Reliance acquired Campa Cola from the Pure Drinks Group in 2022 for an estimated Rs 22 crore. Since then, the conglomerate has aggressively expanded the brand’s distribution footprint, diversified its product portfolio and invested heavily in marketing and retail reach.

Campa’s momentum is extending beyond carbonated beverages. RCPL’s packaged drinking water brand Campa Sure, launched nationally in October 2025, has helped the company become India’s third-largest branded water player, further strengthening its beverage portfolio.

Together, these gains powered RCPL’s beverage business to grow 3.2 times year-on-year in FY26, making it one of the standout performers within Reliance’s rapidly expanding consumer products division.

The broader FMCG business is also gathering pace. RCPL, which became a direct subsidiary of Reliance Industries following its demerger from Reliance Retail Ventures in December 2025, reported gross revenue of Rs 22,000 crore ($2.3 billion) in FY26, double the previous year’s figure.

The strong consumer business performance contributed to another record year for Reliance Industries. The conglomerate reported consolidated revenue of Rs 11,75,919 crore ($124 billion), up 9.8 per cent year-on-year. EBITDA rose to Rs 2,07,911 crore ($21.9 billion), while net profit increased 17.8 per cent to Rs 95,754 crore ($10.1 billion).

Mukesh Ambani highlighted the growing importance of the group’s consumer-facing businesses, noting that retail and digital operations now contribute nearly half of Reliance’s FY26 EBITDA.

For Campa, however, the story is about more than numbers. Once a nostalgic brand remembered by an older generation, it is now being repositioned for a new one. And if FY26 is any indication, Reliance’s bet on bringing back a homegrown cola brand is beginning to look less like nostalgia and more like a serious business proposition.