MAM
The Glitch bags digital mandate for OLX Autos
New Delhi: OLX Autos has appointed The Glitch for its digital duties. The digital-first creative agency within the VMLY&R network has won the account through a competitive pitch.
As a part of this partnership, The Glitch will partner with OLX Autos to create awareness and recognition for the brand across India via a robust digital strategy.
The Glitch has a decade of experience in building digital-first brands and championing editorial-first content. It will be responsible for re-imagining OLX Autos presence online via focused and engaging content.
OLX Autos country head of marketing Siddharth Agrawal said, “We are very excited to have The Glitch on board as our partner. We are committed to building a strong brand presence in the digital and social media space and are confident that working with The Glitch will help us drive a better engagement with our target audience.”
Expressing his thoughts on the collaboration, VMLY&R MD (North) Paras Johar said, “The OLX group has a legacy of changing the way Indians buy and sell pretty much anything. We are humbled and excited to be partnering OLX Autos in their journey to do the same for the pre-owned cars segment across the country. Through innovative processes and solutions, they have been able to provide true value for their users since launching in 2009 and we look forward to helping further this through a unique social media strategy to unlock deeper engagement, understanding and conversations with their audience.”
