The 60-second, camera-controlled mobile game runs from 3 to 10 November and targets Gen Z users
Tharam Adhu Nirantharam features Saranya Ponvannan and Sruthi Hariharan
Digital campaign celebrates spontaneous moments and builds on Be Unhinged platform
India's audio giant pairs its hardware with music streaming and a cheeky campaign, wagering that bundling beats building alone
Campaign showcases EDGE GO with 90-minute charging and 3,000 plus charge cycles
