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Technology adoption makes banks lead ‘BrandZ Top 75 Most Valuable Indian Brands’

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MUMBAI: The slashing of corporate tax, from an effective 35 per cent to an effective 25.17 per cent, by finance minister Nirmala Sitharaman will translate into value increase for the brands working in the service sector, Kantar Insights Division chief client officer Vishikh Talwar told Indiantelevision.com on the sidelines of the “BrandZ Top 75 Most Valuable Indian Brands 2019” report launch in Mumbai on Wednesday.

He said that there is a great growth potential for the top brands in the list and he is positive that by the next year, they will come up with even better performance.

Introducing the key findings of the report, Talwar also noted that since 2014, not many brands have been able to earn consumer trust, which is one of the key driving factors that drive the brand in the list of most valuable ones.

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He indicated that it is necessary for brands to stick to their brand purpose to gain this consumer trust. “Brand purpose is more than just advertising. It goes farther. A brand will have to be very clear about what role it is going to play in a consumer’s life. It is not just about marketing people to be working on. The entire ecosystem within the organisation should be working towards serving that purpose. Cases in point are Swiggy and Zomato. It is the whole ecosystem which has to ensure, right from all the process, each of the process, each of the people in between, all their intermediaries, will have to ensure that they are providing the convenience of service and lifting the quality of life of consumers,” he added.

Out of 75, 12 brands in the most valuable brands list are from banking, insurance, and payment sector, including the topmost HDFC Bank. Other names include LIC, ICICI Bank, Axis Bank, Paytm, and ICICI Prudential, among others.

On being asked about why the category is dominating the list, Talwar said that that very simple reason for this is that all the names are great brands. “If you look at financial services in India, I think it is ahead of its counterparts in many other countries. The way they have adopted technology to serve the needs of the consumers, innovated their packages not just in terms of saving but equally in terms of loans, and how they have reached out to the end consumer, all of this comes together to make them the top brands.”

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Brands

Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent

Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed

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NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.

The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.

Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.

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For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.

Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.

Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.

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Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.

With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.

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