MAM
TaylorMade golf equipment by Adidas
NEW DELHI: Adidas India Marketing has launched TaylorMade, ‘the best performance golf brand in the world’ in India, and aims at capturing 50 per cent premium market share in the first year.
A company release quotes Adidas (South East Asia) MD Tarun Kunzru as saying in a launch function on Thursday (23 October), “Golf is the fastest growing urban sport in India. This country has its own golf tour and Indian golfers are rapidly emerging as leaders on various international tours as well. In fact, India is proving to be an emerging golf powerhouse in Asia.”
TaylorMade-adidas Golf (TMaG) is a division of Adidas India. TMaG equipment is innovative and features the latest technology in the form of RAC irons (Relative Ampitude Coefficient) and enhanced COR (trampoline effect) which gives more distance, the release states.
The pricing of TMaG products will be in line with the largest golf market in the world, the USA, the release says. This will allow Indian golfers the opportunity to purchase top quality equipment at international prices.
Commenting on the brand’s entry into India, Adidas COO Harish Doraiswamy says, “The golf market in India is growing at a very fast pace and we are glad to launch TaylorMade in India at this point in time. We are very confident of our product superiority and aim to grab 50 per cent of the premium market within the first year.”
Th release says, TMaG is committed to developing golf in India, and is one of the official sponsors of the Indian PGA tour. When the tour visits select cities across India, golfers will have the opportunity to be part of the TaylorMade Demo Day experience, where they will be able to try out various TaylorMade clubs.”
TaylorMade golf equipment and Adidas golf footwear and apparel are available throughout India, through exclusive Adidas stores as well as select golf retailers.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
