MAM
Tata Motors launches nationwide customer care campaign
MUMBAI: Tata Motors (formerly TELCO) has launched a nationwide customer care campaign for its commercial vehicle customers starting 25 August 2003.
A press release says that this campaign aims at building customer confidence and demonstrates the superior “value for money services” Tata Motors offers. It adds that each campaign will be between three to five days duration and will run simultaneously at eight to 10 locations across the country. The company will be covering around 80 major cities and trucking centres.
The release also adds that experts from all the three manufacturing plants of Tata Motors will carry out a bumper-to-bumper check on customers’ vehicles and offer solutions. Apart from free check-up of their vehicles, customers will also enjoy attractive discounts on the spare parts used on the vehicles during the campaign, irrespective of their value.
The release says that those who avail of the free check-up will also enjoy attractive discounts on spare parts on subsequent repairs of the same vehicle through the same dealer, for two months after the campaign.
Tata Motors also plans to increase awareness of the service network initiatives that were implemented in the recent past, which will enable customers to avail services at their convenience.
The project Vishwaas initiative, in building customer confidence, will be a major thrust during the campaign – says the release. The campaigns will run training programmes on driving tips, preventive maintenance and related subjects. The drivers can also avail of free eye check-ups and aids awareness education, which are specially organised activities for the campaign.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
