Brands
Tata CLiQ Luxury & American Express tie up to dominate luxury market
MUMBAI: Tata CLiQ Luxury and American Express have inked an exclusive partnership aimed at premium and aspiring clientele of luxury experiences. This first of its kind strategic partnership between a global payments company and Tata CLiQ will capitalise on the demand for trusted and secure shopping experiences, especially with contactless shopping gaining prevalence and preference over the past year.
Throughout the year, both brands will introduce initiatives to encourage luxury consumption across India, including access through the pan India distribution reach of Tata CLiQ Luxury. The partnership will offer unique experiences and thoughtfully curated services for American Express’ premium customers which include bespoke shopping experiences, access to stylish events, thought leadership gatherings, white glove delivery services, a dedicated concierge desk and unique privileges and including membership of Tata CLiQ Luxury’s exclusive by-invite-only privilege program – the Select Club.
Special offers will be introduced to increase trials, services to promote online adoption of high-ticket purchases and conversations with taste makers around luxury trends. Additionally, centurion and platinum card holders will receive access to shopping on Tata CLiQ Luxury in a manner second to none. For example, the company said, Tata CLiQ Luxury will create a behind the scenes access to a special American Express desk for preferred / privileged customers.
Tata CLiQ CEO Vikas Purohit said, “At Tata CLiQ Luxury, we are committed to nurture and foster the luxury market in India. It gives us immense pride to partner with American Express in bringing the best to Indian consumers. We aim to provide luxury consumers with benchmark (contactless) luxury experiences irrespective of where they reside. Our overall purpose is to make luxury accessible in hassle free manner and enable the luxury ecosystem in India take the leap.”
American Express Banking Corp India, SVP & CEO Manoj Adlakha said, “Various industry reports peg India’s luxury market at $50 billion in 2020 and growing at 15 per cent plus annually. As a brand catering to premium lifestyle expectations, we are continually innovating and investing in capabilities and partnerships to enhance our card members’ experience. We are focused on delivering exclusive access and experiences to our card members, and this partnership with Tata CLiQ Luxury will further strengthen our suite of offerings. Providing a seamless omni-channel experience is critical for brands to build engagement and loyalty as customers increasingly crave experiences which foster connections and digital solutions that make their personal and professional lives easier.”
Traditionally, demand for luxury retail has been in the main metros. With this partnership, both Tata CliQ Luxury and American Express will work together to enable luxury households across the far reaches of the country to enjoy iconic global and Indian luxury brands and labels.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
