RedBus appoints Pankaj Agarwal as associate director

MUMBAI: RedBus is betting that better data will drive the next leg of its growth. The online bus ticketing platform, part of the MakeMyTrip Group, has appointed Pankaj Agarwal as associate director, data science and analytics.

In his new role, Agarwal will lead the company’s data science and analytics functions while shaping its digital marketing strategy. He will use data, experimentation and advanced analytics to accelerate customer acquisition, strengthen data-driven decision-making and improve marketing performance across channels.

His responsibilities include optimising media investments, channel mix, creative strategy, ad formats and campaign effectiveness across platforms including Google Ads, Meta and other marketing partners.

Agarwal joins redBus with more than seven years of experience spanning product, growth, business and marketing analytics.

Before joining redBus in June 2026, he spent nearly five years at Swiggy, where he progressed through multiple analytics leadership roles. Most recently, he served as senior manager, analytics, leading data-driven initiatives to support business growth. Prior to that, he held the positions of analytics manager and senior business analyst.

Earlier in his career, Agarwal worked as a business analyst at American Express, focusing on merchant data analytics and automation using SQL, SAS and Python. He also completed stints at Credit Suisse and Wells Fargo.

Agarwal holds a master’s degree in economics from the Department of Economics at Delhi School of Economics, University of Delhi.

The appointment comes as travel and mobility platforms increasingly rely on artificial intelligence, predictive analytics and performance marketing to improve customer acquisition, retention and return on advertising spend. By strengthening its analytics leadership, redBus aims to deepen its use of data to optimise marketing investments and support its next phase of digital growth.