MAM
Tanuj Luthra elevated as chief business officer at CarDekho Group
NEW DELHI: Auto-tech platform CarDekho Group has named Tanuj Luthra as its chief business officer, (CBO) marking a significant leadership elevation for the digital veteran with over two decades of experience in media, digital, banking, and telecom..
Luthra, who joined CarDekho in 2023 as vice president – new auto, has since April 2025 (when he was named CBO) has been overseeing the group’s entire business strategy, revenue leadership, and partnerships. His remit includes driving growth across digital ads, branded content, SaaS offerings, and white-label IPs, while accelerating the company’s digital transformation journey in the automotive space.
A business engineer-turned-marketer with an MBA and a senior management programme from IIM Ahmedabad, Luthra has previously held key roles at Network18 and Star India, The Walt Disney Co, and Citibank. Known for cracking Rs 100-crore+ deals and pioneering brand-led content integrations, he has worked with top-tier brands including Dabur, Coca-Cola, Patanjali, and Alibaba.
Industry insiders say Luthra’s mix of deal-making prowess, strategic acumen, and deep client relationships puts him in the driver’s seat to unlock the next chapter of growth for CarDekho.
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MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
