Brands and media are chasing international fandoms. Some sell tickets by the tens of thousands. Zepto invited 300.
Hair oils, shampoos and foods lead growth as rural demand outpaces urban markets
As Independence Day, Raksha Bandhan and Onam kick off the festive season, marketers are rethinking the brief itself, not just the budget split
Court to hear plea as regulator tightens rules on purity and naturalness labels
Marketers at the Brand Wizards Roundtable say a real community isn't built on good days, it's tested on bad ones
