Brands
TAM Sports: Over 165 new brands were advertised in 23 matches of ICC World Cup’23
Mumbai: TAM Sports has released an advertising report based on the first 23 matches of ICC Men’s Cricket World Cup’23 and for all the channels on which matches are telecasted.
ICC World Cup’23 witnessed indexed growth of 24 per cent from the first 23 matches in terms of average ad volumes per match compared to ICC World Cup’19.
The count of categories, advertisers & brands grew by 29 per cent, two per cent and 24 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 23 matches from both World Cups.
In ICC World Cup’23, Perfumes/deodorant was the leading category with nine per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in the first 23 matches. Also, the top five categories together covered 33 per cent share of ad volumes during the first 23 matches of ICC World Cup’23. Among the top five advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 32 per cent share of ad volumes during ICC World Cup’23.
Over 45 new categories and over 165 new brands were advertised in 23 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19. Among the 165 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Mahindra XUV 700’.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
