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Fifa has slashed its asking price by 65 per cent but India's broadcasters are still not buying
Record-breaking viewership, new markets and women’s surge power the sport’s global push
A sweeping BBC-Collective Newsroom study finds women's participation doubled in six years, viewership is soaring, but stubborn stereotypes, safety fears threaten to derail the momentum
BCCI rewards players, coaches, and support staff following India’s third T20 World Cup triumph on home soil.
Advertisers scramble for limited inventory as viewership surges
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