Brands
TAM report: News genre observed seven per cent de-growth in ad volumes in Jul-Sept’23
Mumbai: TAM India has released an advertising report on TV news channel for Jul-Sept’23.
Television ad volumes in news genre witnessed growth in both Apr-Jun’23 and Jul-Sept’23 by seven per cent and one per cent respectively compared to Jan-Mar’23. Whereas, news genre observed de-growth in ad volumes in Jul-Sept’23 by seven per cent compared to Jul-Sept’22.
Services and food & beverages sectors retained their first and second positions during Jul-Sept’23 compared to Apr-Jun’23. ‘Banking/Finance/Investment’ was the only new entrant in top 10 list of sectors during Jul-Sept’23 over Apr-Jun’23. The top 10 sectors together added 80 per cent share of ad volumes during Jul-Sept’23.
During Jul-Sept’23, cars ascended to first position with five per cent share of ad volumes compared to its third position in Apr-Jun’23. Toilet soaps, corporate/brand image and tooth pastes were the entrants in the top 10 categories list during Jul-Sept’23 over Apr-Jun’23. Together, the top 10 categories added 27 per cent share of ad volumes in Jul-Sept’23. Retail outlets – Jewellers descended to second position in Jul-Sept’23 compared to their first position in Apr-Jun’23.
Reckitt Benckiser (India) was the leading advertiser in Jul-Sept’23 with seven per cent share of ad volumes. Also, Hindustan Unilever, SBS Biotech and Amazon Online India retained their second, sixth and tenth position during Jul-Sept’23 compared to Apr-Jun’23. The top 10 advertisers collectively added 24 per cent share of ad volumes in Jul-Sept’23. During Jul-Sept’23, Life Insurance Corporation of India was the only new entrant in the top 10 advertisers list compared to Apr-Jun’23.
During Jul-Sept’23, 4.5K plus brands were present on television advertising for news genre. Compared to Apr-Jun’23, Dettol Toilet Soaps, Policybazaar.Com and LIC-Corporate were new entrants in the top 10 brand list during Jul-Sept’23. Lalithaa Jewellery retained its first position during Jul-Sept’23 compared to Apr-Jun’23. Out of the top 10 brands, three of them belonged to Reckitt Benckiser (India) in Jul-Sept’23.
‘Mortgage Loans’ category saw highest increase in ad secondages with growth of 55 per cent on television advertising for the news genre. In terms of growth percentage among top 10 categories, Cellular Phones-Smart Phones witnessed highest growth of five times during Jul-Sept’23.
During Jul-Sept’23, ‘Hindi News’ was the leading subgenre for advertising on news genre with 17 per cent share of ad volumes. The top five channel subgenres accounted for 54 per cent share of ad volumes during Jul-Sept’23.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
