January held the highest share of print ad space at 20 per cent.
Print ad space grew by five per cent in the first half of 2024 compared to 2023.
Top five sectors maintained their print advertising positions in Jan-Mar'24 compared to Jan-Mar'23
TV and digital lead FMCG advertising trends, print and radio hold ground.
Print advertising experienced a six per cent increase in ad space from Jan-Mar’23 to Apr-Jun’23.
