TAM AdEx's Jan-Jul'26 numbers show television advertising in careful retreat, even as food, hygiene and a resurgent Reckitt Benckiser do the heavy lifting
Britannia, Amul and Surf Excel follow as FMCG choices rise 5.1 per cent in 2025
Industry veteran with stints at Coca-Cola, Reckitt and Ericsson to lead media relations for India
Study of 250 campaigns finds culture-led creativity drives stronger impact.
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
