Digital
TAM AdEx: Service sector leads digital ad impressions in Jan-Jun’24
Mumbai: According to the latest TAM AdEx India report for the period Jan-Jun’24, digital ad impressions witnessed a significant eight per cent rise compared to the same period in 2022. The growth was fueled by increased advertising activity across various sectors, with the services sector leading the charge, contributing 51 per cent of the total ad impressions.
Ecom-Other Services took the top spot among categories, claiming seven per cent of total impressions during the period. Notably, programmatic advertising emerged as the dominant transaction method, accounting for a whopping 88 per cent share of total impressions.
Facebook led the list of web publishers with 34 per cent of the ad impressions, while YouTube dominated the app category with 38 per cent. Display ads ruled digital advertising, representing 78 per cent of total ad impressions in the first half of 2024.
Among advertisers, Grammarly Inc topped the exclusive advertisers’ list on digital platforms, while brands like Amazon Online India and Hindustan Unilever were common across both TV and digital mediums. New entrants to the top categories included cellular phones, smart phones, and the auto sector, which saw a 47 per cent rise in impressions.
With over 98,600 exclusive digital advertisers and 1,850 common advertisers between TV and digital, the first half of 2024 shows the growing prominence of digital platforms in India’s advertising landscape.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
