Swiggy taps Vijay Bandhiya to drive growth from the CEO’s office

MUMBAI: Swiggy is tightening its execution engine, and it has picked a familiar strategy hand to do it. The on-demand major has appointed Vijay Bandhiya as director of CEO’s office, tasking him with driving growth and cross-functional initiatives across its core and emerging businesses.

Based in Bengaluru, Bandhiya will work out of the Group CEO’s office at Swiggy, partnering closely with senior leadership to accelerate execution across the Food Marketplace, Dineout and other strategic ventures within the Swiggy portfolio. The role is designed to cut across silos, aligning strategy with on-ground delivery as the company scales its next phase of growth.

Bandhiya joins Swiggy from Zepto, where he spent several years in the thick of a high-growth environment. During his stint, he held multiple leadership roles across the CEO’s office and strategy, including director, associate director and senior manager, working on business planning, execution and scale-up initiatives.

Earlier in his career, Bandhiya built his strategic toolkit at Redseer Strategy Consultants, and at Wipro within its global strategy team for Cybersecurity and Risk Services. He also gained early exposure through internships at Rakuten and A.P. Moller – Maersk, developing a foundation in analytics, programme management and cross-functional execution.

The appointment comes at a time when Swiggy is sharpening its focus on profitable growth while expanding its playbook across food, dining and allied consumer services. By bringing Bandhiya into the CEO’s Office, the company is signalling a push towards faster decision-making, tighter coordination and execution-led strategy, less slideware, more scale.