The venture will combine scripted vertical series, studio IP and digital creators, backed by a telecom partner
Mobile phones lead with up to 40 per cent of GMV as 6 crore to 6.5 crore shoppers drive online festive purchases
AVOD could bring 150 million daily users as platforms look beyond subscriptions
Redseer sees 12 to 15 per cent CAGR as faculty quality and results shape choices
Streaming giant plans free, ad-supported bite-sized stories during IPL to engage mobile-first audiences
