Ad Campaigns
Style Baazar redefines festive fashion with its Pujo campaign
Mumbai: Style Baazar has launched a Durga Puja campaign. The digital campaign encourages audiences to embrace their unique fashion sense this pujo season within budget. Brand ambassador Mimi Chakraborty showcases ‘showstopper’ looks for the season.
The campaign, #PujoiEbarIAmTheShowstopper, highlights the distinct styles of customers. Running from September to October, it has already gained significant engagement on the brand’s social media platforms, particularly among West Bengal audiences, where Durga Puja is primarily celebrated.
Speaking about the new festive collection, Style Baazar CMO Siddhantt Khemani said, “While most fashion brands prioritize maximizing sales, our vision was to ensure that more customers feel like the showstopper in our exclusive festive collection. We wanted the campaign to truly connect with their dreams and desires of hoping to have all eyes on them this pujo season. Thanks to Team Pumpkin, our campaign vision has been perfectly captured through their execution.”
The brand has partnered with local influencers who shared their journeys of becoming showstoppers through their shopping experiences at Style Baazar stores. Each influencer aimed to embrace their inner showstopper by highlighting looks from Soshti to Dashami, impacting the fashion choices of audiences during the festive season.
“Our primary goal as a creative team is to develop content that not only resonates with the deepest desires of our audience but also empowers them to express their style. So far, we’ve conducted successful vox pops, collaborations with influencers and content creators alongside quirky product showcase using innovative themes and vibrant music. We’ve also been tailoring our content to meet the specific preferences of Style Baazar’s regional audience by employing dark posting strategies in set regions that feature material in their respective languages,” shared Team Pumpkin, Kolkata business head Rashi Garodia.
The campaign has effectively expanded Style Baazar’s audience and increased online engagement. It has also driven significant footfall to Style Baazar stores across India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
