Team Pumpkin wins performance marketing mandate for MutualFundWala

MUMBAI: When it comes to digital investing, clicks are the new currency and MutualFundWala has found a new partner to help grow its balance sheet of users. Full-service digital agency Team Pumpkin has secured the performance marketing mandate for MutualFundWala, as the investment platform looks to strengthen its digital footprint and accelerate investor acquisition in an increasingly competitive online wealth management market.

Under the mandate, Team Pumpkin will oversee MutualFundWala’s end-to-end performance marketing operations, including paid media strategy, campaign execution and conversion rate optimisation across digital channels. The focus will be on boosting investor registrations and driving higher systematic investment plan (SIP) conversions through targeted, data-driven campaigns.

Founded in 2005, MutualFundWala has built its presence by simplifying mutual fund investing for retail investors. The platform offers access to a broad range of investment options, including equity funds, debt funds, Gold Funds, Silver Funds and China-focused international funds.

The partnership comes at a time when investor interest in alternative and global asset classes is rising. With gold trading near record highs, silver is increasingly being viewed as a potential growth asset, while renewed interest in Chinese markets has brought international investment opportunities back into focus.

Against this backdrop, MutualFundWala is looking to expand its reach among both first-time investors and seasoned market participants seeking diversified investment options.

For Team Pumpkin, the win adds another financial services brand to its portfolio. Established in 2012, the agency provides services spanning performance marketing, social media management, influencer marketing and content strategy, with an emphasis on measurable business outcomes.

The account will be managed from Team Pumpkin’s Gurugram office, with the agency expected to deploy targeted digital interventions aimed at scaling customer acquisition and strengthening investor engagement.

As competition intensifies across India’s fast-growing digital investment ecosystem, the partnership reflects a broader trend: investment platforms are increasingly turning to performance-led marketing to ensure their growth charts rise as steadily as the portfolios they hope to build.