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Lavie picks Team Pumpkin to lead social media mandate
Fashion accessories brand taps Team Pumpkin to sharpen its social style game
GURGAON: When it comes to fashion and feeds, Lavie is clearly not leaving anything to chance. The brand has just zipped up a fresh social media partnership with Team Pumpkin.
The integrated marketing agency has won the social media mandate for Lavie, the popular Indian fashion accessories label known for its handbags, wallets and trend-led everyday essentials. The move signals Lavie’s renewed focus on strengthening its digital presence and connecting more deeply with young women across India.
As part of the mandate, Team Pumpkin will steer Lavie’s end-to-end social media strategy, creating platform-native campaigns packed with style, storytelling and cultural relevance. From influencer collaborations to community management, the agency aims to bring Lavie’s signature blend of affordable luxury and everyday elegance to a new generation of shoppers.
Speaking about the partnership, Lavie CEO Ayush Tainwala said the brand was looking for a creative partner capable of producing compelling content that resonates with today’s consumers
“Team Pumpkin brings both the creative sensibility and strategic depth we were looking for. We’re excited about what we’ll build together,” he said.
Team Pumpkin co-founder Swati Nathani described Lavie as a brand with “real character” and said the agency is eager to create campaigns that genuinely connect with Indian women.
“There’s a lot of room to do amazing, meaningful work here, and we can’t wait to get into it,” she added.
The partnership comes at a time when fashion brands are increasingly turning to culturally driven digital storytelling to stay relevant in crowded social spaces and Lavie seems ready to carry that conversation in style.
