StudioBackdrops relaunches Twistflex for India’s tier 2, 3 creators

NEW DELHI: StudioBackdrops has relaunched Twistflex, pitching it as India’s first portable studio solution tailored for creators in tier 2 and tier 3 cities, with entry pricing starting at Rs 2,900.

Originally introduced in 2017, Twistflex has been re-engineered to reflect current design trends and the evolving needs of the creator economy. The refreshed line-up features 40 new designs across four fabric options: solid cotton, solid polyester, reversible mottled and mixed textured, streamlined into a simpler, standardised product structure.

Designed as a true pop-up studio, Twistflex combines backdrop and frame in a single unit, eliminating complex assembly and making it suitable for compact home setups as well as on-location shoots. Dual-surface usage and uniform sizing across categories offer versatility without adding storage demands.

In a bid to improve accessibility, StudioBackdrops has cut prices on key variants. Solid polyester backdrops are now priced at Rs 2,900, while solid cotton options retail at Rs 3,200, down from the earlier Rs 3,500.

Commenting on the relaunch, StudioBackdrops founder Archisman Misra, said demand from non-metro creators is rising as independent producers seek affordable, portable equipment with strong visual impact. He added that free tutorial content across YouTube, Instagram and the company’s website supports first-time users in maximising product performance.