MAM
Stiff competition from TV & digital has little impact on print, 2.4 cr copies added in 10 yrs
MUMBAI: Audit Bureau of Circulation (ABC) has been continuously certifying circulation figures of member publications every six months. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital.
Publishers voluntarily enroll themselves as members of ABC to get their circulation figures audited. Audit Bureau of Circulations (ABC) certifies circulation figures after a stringent audit process through more than 90 empanelled Chartered Accountants, audit firms. ABC also has a provision for surprise press and market visits by empanelled firms of Chartered Accountants which further strengthens the audit process.
As on date, ABC certifies:-
– Daily & Weekly Newspapers 910
– Magazines & Annuals 57
Other members of ABC:-
• Media and Ad Agencies
• Print medium Advertisers
• Govt. Organisations & DAVP
ABC certified circulation figures are of immense value to advertisers, marketers and government departments (DAVP) whilst preparing their media plans since they are available across geographies for any town/district/state spread all over India.
A few reasons why print publications are growing in circulation:-
Impact of education – Growth in literacy and education have created substantial -headroom for growth of newspapers.
Advantage of India’s Economic growth – It is believed that the growth of-
newspapers in India is directly related to urbanization leading to higher aspirations, heightened interest in buying assets etc.
Reading newspaper a part of daily routine combines well with ease of reading at -your own time.
Easily accessible and available at home – newspapers are home delivered in -India, unlike in the West
Competitive pricing – newspapers are the cheapest source of news.-
Customized sections and pull outs cater to various segments of readers together -with localised content.
Power of the written word – Newspapers have continued their strong traditions -over the years to provide accurate and reliable news to their readers.
As compared to the world print market, India is one of the brightest spots in the print media:
• India one of the few countries where print advertising revenue is growing
• India’s paid-for daily circulation is growing whilst most other countries are declining
• No. of paid-for titles in India highest in the world & growing while no. of titles in other countries declining More details of certified circulation figures of member publications are available on Bureau’s website:
www.auditbureau.org
INDIAN PERSPECTIVE
Print is growing at an incredible 4.87% increase in CAGR over a 10 year period. 2.37 crore copies added in the last 10 years accompanied by
an increase of 251 publishing centres.
TOP 10 PUBLICATIONS AS CERTIFIED BY ABC FOR THE AUDIT
PERIOD JULY-DECEMBER 2016
1 Dainik Jagran Hindi 3,921,267
2 Dainik Bhaskar Hindi 3,813,271
3 The Times of India English 3,184,727
4 Amar Ujala Hindi 2,961,833
5 Hindustan Hindi 2,611,261
6 Malayala Manorama Malayalam 2,441,417
7 Eenadu Telugu 1,866,661
8 Rajasthan Patrika Hindi 1,840,917
9 Daily Thanthi Tamil 1,710,621
10 Mathrubhumi Malayalam 1,473,053
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
