Ad Campaigns
Spykar launches the #YoungRestlessResponsible campaign
Mumbai: Spykar, an Indian denim brand, has taken a stand for the nation’s pride and respect by launching a powerful #YoungRestlessResponsible campaign that inspires the young and restless. As India celebrated its 78th Independence Day, Spykar, with its campaign, urged Indians to uphold the dignity of the national flag by addressing the disheartening issue of discarded national flags.
The brand is concerned about the growing disrespect towards the national flag, especially after Independence Day. To address this, Spykar is encouraging young Indians to responsibly collect and dispose of flags, fostering civic responsibility. The #YoungRestlessResponsible campaign, created by Brandmovers Interactive India, reflects Spykar’s commitment to the nation. By engaging the energetic and influential youth, Spykar aims to create a lasting societal impact. The campaign raises awareness about respecting national symbols and encourages young Indians to actively contribute to building a better future, inspiring a generation of responsible citizens connected to their country’s heritage and values.
“Our youth is the future of India, and we believe they have the power to create a positive change,” said Spykar co-founder and CEO Sanjay Vakharia. “The campaign is a step towards fostering a sense of responsibility and respect for our national symbols. We urge everyone to join us in this endeavor and help us create a cleaner and more respectful India.”
Spykar invites everyone to join the #YoungRestlessResponsible movement and be a part of building a cleaner, more respectful India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
