MAM
Spykar launches ‘her hustle kit’ for Women’s Day
Limited-edition denim pouch gifted to women shoppers on 7–8 March.
MUMBAI: Spykar just turned handbag chaos into quiet celebration because every woman deserves a sidekick that says “you’ve got this” without saying a word. Spykar has unveiled a thoughtful Women’s Day initiative, gifting its limited-edition ‘Her Hustle Kit,’ a premium, durable denim pouch to every woman who shops at any Spykar store over the weekend of 7–8 March 2026. Each kit includes the stylish pouch, a special gift voucher and a celebratory note, designed to honour the daily juggle women manage across work, family, errands and personal dreams.
The pouch is positioned as the ultimate handbag organiser small enough to slip in, strong enough to hold the transitions from boardroom leader to school-run mum, from gym warrior to last-minute planner. It keeps essentials like lipstick, charger, safety pins and more within easy reach, eliminating the frantic rummage that so many women know too well.
Spykar co-founder and CEO Sanjay Vakharia said, “A pouch is a necessity for every woman’s handbag age, job, city no-bar. It holds her transitions from a 9-to-5 leader to a 6-to-9 dreamer, from boardroom presentations to school pick-ups. We wanted to be a part of their daily story and acknowledge their hustle with this kit.”
The activation reflects Spykar’s long-standing focus on celebrating individuality and practicality, especially for women who balance multiple roles. By turning a simple accessory into a symbol of readiness and resilience, the brand delivers more than a gift, it offers a quiet nod to the organised chaos behind every confident stride.
This Women’s Day, Spykar isn’t just selling denim, it’s handing women a little extra armour for the everyday battlefield, proving that sometimes the smallest pouch carries the biggest message: keep shining, keep hustling, keep going.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
