MAM
Sony Pictures’ Juhita Gupta takes lead role on YouTube channels
MUMBAI: Sony Pictures Networks India has handed the reins of its YouTube channels to Juhita Gupta, a seasoned media professional with over 16 years of consumer insights and market research under her belt.
Gupta, who has spent more than a decade shaping programming strategies and audience growth across Sony Sab, Sony Pal, Sony Max and Set, is known for blending data storytelling with sharp commercial impact. Her remit now includes steering Sony’s digital video footprint at a time when streaming platforms are fighting fiercely for attention.
Before joining Sony, she worked with 9XM, Disney Channel, Hungama, Star Movies and Channel V, giving her a panoramic view of India’s entertainment ecosystem, from kids’ content to blockbuster films.
She began her career in FMCG research at Nielsen and TNS, tracking categories from skincare to home care. Those early years sharpened her instincts in quantitative and qualitative research, a skill set she later repurposed for television and, now, digital.
Gupta’s expertise runs the gamut from weekly TV ratings (TAM, BARC) and promo planning to ethnographies, focus groups and social listening. In her own words, she thrives on “insight mining” and translating numbers into narratives, a talent Sony hopes will give its YouTube channels an edge in the battle for viewers.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
