Shubhankar Mishra exits NDTV amid rising digital fame

MUMBAI: Shubhankar Mishra just traded the news desk for a bigger spotlight because when your Youtube following outnumbers most TV channels, even NDTV starts feeling like a warm-up act. The journalist and digital star has reportedly stepped down from his role as consulting editor at NDTV, fuelling fresh buzz around his fast-growing independent career. Mishra, widely recognised for his sharp takes on politics, geopolitics, entertainment, lifestyle, and cricket, commands a massive online audience: 78 lakh subscribers on YouTube and 15.3 million followers on Instagram.

He first gained prominence anchoring at TV9 Bharatvarsh before moving to Aaj Tak, where he announced his exit in 2023 via X (formerly Twitter). His career began in regional news with stints at India News Haryana and India News Uttar Pradesh/Uttarakhand (October 2015–September 2017), followed by Zee Media (November 2017–December 2018).

Mishra’s shift from traditional television to digital content has been meteoric. His podcast-style videos and commentary resonate strongly with younger viewers, blending in-depth analysis with accessible storytelling. The reported departure from NDTV comes as his personal platforms continue to surge, positioning him as one of India’s most influential independent voices in news and current affairs.

In a media landscape where screens are multiplying and attention is the real currency, Mishra’s journey from newsroom to Youtube stardom shows that sometimes the best scoop is building your own stage, one subscriber at a time.