MAM
Shubhankar Mishra exits NDTV amid rising digital fame
Journalist and YouTuber with 78 lakh subscribers reportedly steps down from consulting editor role.
MUMBAI: Shubhankar Mishra just traded the news desk for a bigger spotlight because when your Youtube following outnumbers most TV channels, even NDTV starts feeling like a warm-up act. The journalist and digital star has reportedly stepped down from his role as consulting editor at NDTV, fuelling fresh buzz around his fast-growing independent career. Mishra, widely recognised for his sharp takes on politics, geopolitics, entertainment, lifestyle, and cricket, commands a massive online audience: 78 lakh subscribers on YouTube and 15.3 million followers on Instagram.
He first gained prominence anchoring at TV9 Bharatvarsh before moving to Aaj Tak, where he announced his exit in 2023 via X (formerly Twitter). His career began in regional news with stints at India News Haryana and India News Uttar Pradesh/Uttarakhand (October 2015–September 2017), followed by Zee Media (November 2017–December 2018).
Mishra’s shift from traditional television to digital content has been meteoric. His podcast-style videos and commentary resonate strongly with younger viewers, blending in-depth analysis with accessible storytelling. The reported departure from NDTV comes as his personal platforms continue to surge, positioning him as one of India’s most influential independent voices in news and current affairs.
In a media landscape where screens are multiplying and attention is the real currency, Mishra’s journey from newsroom to Youtube stardom shows that sometimes the best scoop is building your own stage, one subscriber at a time.
MAM
Rashi Singh appointed Marketing Director at Suntory India
Moves up from Whiskey Category Lead, with firm since October 2022.
MUMBAI: Another neat pour at the top, this time, in the marketing mix. Rashi Singh has been elevated to Marketing Director at Suntory Global Spirits India, marking a step up within the organisation she joined in October 2022. Singh, who previously served as Category Lead for Whiskey at the company (then operating under the Beam Suntory identity), shared the update via LinkedIn, signalling a continuation of her trajectory within the premium spirits major.
Her move comes amid ongoing momentum in India’s premium alco-bev segment, where brands are increasingly investing in sharper positioning and consumer-led storytelling. In her earlier role, Singh was closely associated with building category narratives in whiskey, one of the most competitive segments in the market.
Before joining Suntory, Singh was with Pernod Ricard, adding further depth to a career rooted in premium spirits marketing.
The elevation underscores Suntory Global Spirits India’s focus on strengthening its marketing leadership as it navigates a rapidly evolving consumer landscape, one where brand, experience, and storytelling increasingly define the pour.
