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Shruti Varma to head Tata Docomo business at Contract
MUMBAI: Shruti Varma joins Contract Advertising as senior vice president and will be heading the Tata Docomo account for the agency.
A highly experienced FMCG advertising professional, Varma joins Contract from Havas Worldwide where she spent close to eight years and was heading the Reckitt Benckiser account for India and recently, the south east Asian market besides many successful campaigns and product launches.
Varma will be reporting to Contract Delhi senior VP & GM Shivaji Dasgupta who while announcing Varma’s appointment said, “Contract has always been a melting pot of great talent and Shruti is a very welcome addition to the pool. She has the right blend of strategic acumen and operational mastery to be a highly successful business leader for us. I am certain she will have a long and fruitful innings with Contract.”
Besides Reckitt Benckiser, Varma has also worked on Dabur, during her stint at Bates for over three years. A Delhi University alumnus, she started her career in research with IMRB, before choosing advertising as her career.
“I have worked on leader brands and I have worked on challenger brands. And I think I have contributed in meaningful ways in turning some challenger brands into leader brands. And that’s what’s exciting about our business. I hope that together with the amazing talent at Contract, I would help do the same for TATA Docomo. The challenges will be many. But then, what’s Advertising without a little adrenaline rush,” said Varma on her appointment at Contract.
During her tenure at Havas, Shruti has worked on key brands such as Dettol, Veet, Harpic, Mortien, Lizol, Airwick, Vanish, Moov, Strepsils amongst others.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
