MAM
Shilpa Shetty and Vivek Makker set to exit NDTV, say reports
Both executives joined NDTV in 2025; next roles remain undisclosed
NEW DELHI: Shilpa Shetty and Vivek Makker are set to exit NDTV, marking another round of senior-level churn at the broadcaster, media reports said. The network has not yet issued an official statement on the exits.
Shetty currently serves as national revenue head at NDTV Profit, a role she assumed in October 2025. She oversees display sales, brand integrations, partnerships and new business development. Prior to joining NDTV, she was national head – revenue at Times Network between April 2022 and October 2025, where she led display sales for ET Now and ET Now Swadesh alongside national revenue responsibilities.
Earlier, Shetty was national revenue head for the business news cluster at TV18 Broadcast Limited, managing national revenues across CNBC TV18 and CNBC Awaaz. She also served as a board advisor to the council at the Indian Influencer Governing Council between February 2025 and October 2025.
Makker, who has been national revenue head at NDTV India since September 2025, is also preparing to move on, according to sources. He joined NDTV after serving as executive vice-president at News Nation from August 2022 to September 2025.
Makker previously spent nearly a decade at NDTV as national head – NDTV India between December 2012 and August 2022. Before that, he worked as regional head at Star India Private Limited and had a brief stint as national revenue head at JSL Media, overseeing the outdoor division of the Jindal Group.
The next professional moves of both executives are not known at this stage.
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
