Ad Campaigns
Ranbir wants to make your viewing experience great on Panasonic 4K Ultra HD TV
MUMBAI: Panasonic India, a leader in innovation and technology, recently launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor.
The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound, accurate to the filmmaker’s original vision. The campaign has been conceptualised and conceived by Publicis Capital and will be supported on television, print, OOH, cinema and digital.
Panasonic has created shorter edits for different genres such as GEC, sports and movies. The TV campaign will also cover the regional and Hindi heartland featuring in TV channels like Star Plus, Colors, Zee TV, Zee News, Gemini TV, Sun TV and Asianet, among other.
The commercial begins with a question by the Ranbir Kapoor on what makes a good movie experience great. The actor asks the viewers whether they are ready to go beyond, with all features along with room filling rich sound in the new range of Panasonic’s 4K Ultra HD TV.
Panasonic India head – brand and marketing communications Sarthak Seth said, “The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering the greatest cinematic experience.”
A Publicis Capital spokesperson said, “The story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
