ITV News
Voltas launches Zest AI AC range with new campaign
Digital-first push spotlights AI cooling, geofencing and energy optimisation.
MUMBAI: When it comes to comfort, Voltas is betting that knowing you beats just cooling you. Voltas, part of the Tata Group, has unveiled its latest campaign, “AC Jo India Ko Samjhe”, introducing the new Voltas Zest AI AC range with a clear tilt towards younger, digitally native consumers. Conceptualised by Schbang, the campaign leans on slice-of-life storytelling, pairing technology with emotion. It features Neetu Kapoor and Ranbir Kapoor, using their real-life mother-son dynamic to draw a parallel between artificial intelligence and instinctive human understanding.
The films play on a simple insight: while AI may know everything, no one quite understands you like family does. That idea becomes the hook to showcase the product’s core features without turning the narrative into a hard sell.
At the centre is the Voltas Zest AI AC range, equipped with AI Adaptive Cooling, Energy Manager Mode and Geofencing. The system is designed to learn user behaviour, anticipate cooling needs and optimise energy consumption positioning smart cooling as a baseline expectation rather than a premium upgrade.
The rollout is digital-first, with a strong focus on platform consistency and storytelling-led engagement. The approach reflects a broader shift in how appliance brands are speaking to younger audiences less spec sheet, more story arc.
Voltas chief marketing officer Pragya Bijalwann said the focus is on delivering comfort that feels intuitive and personalised. Meanwhile, Schbang’s leadership underscored that the campaign’s creative direction stemmed from a simple truth: technology resonates best when it feels human.
By blending familiarity with functionality, Voltas is not just pitching a smarter AC, it’s pitching a smarter relationship with the everyday.
ITV News
Libas launches Gerua workwear brand with AI-led design
100 plus SKUs under Rs 2,500; targets young professionals with online-first range.
MUMBAI: Dressing for the job may soon start with data because Libas is letting AI pick the wardrobe. Libas has entered the workwear segment with the launch of Gerua, an AI-powered brand aimed at India’s growing base of young professionals. The move marks a strategic expansion for the ultra-fast fashion label as it looks to tap into shifting workplace dressing habits.
Gerua debuts as an online-first brand with a catalogue of more than 100 SKUs, spanning button-down shirts, kurta sets and structured suits. The pricing is positioned at the accessible end of the spectrum, with kurtas starting at Rs 499, kurta sets from Rs 999, and the entire range priced below Rs 2,500.
The brand is designed to address a familiar gap workwear that balances comfort, versatility and appropriateness for modern Indian workplaces. With younger employees entering diverse, less formal work environments, the demand for clothing that transitions seamlessly through the day is on the rise.
The launch is supported by a campaign titled “Outfit Sahi Toh Sab Sahi”, fronted by Anya Singh. The films draw on everyday office moments from quiet camaraderie to unexpected workplace situations suggesting that what one wears can subtly shape confidence and presence on the job.
Gerua’s positioning leans heavily on AI-led insights, with Libas aiming to anticipate trends rather than react to them. The approach reflects a broader shift in fashion, where data is increasingly informing design, inventory and consumer targeting.
Available on Libas’ website, app and leading e-commerce platforms, the new brand signals a clear bet, as workplaces evolve, so will wardrobes and increasingly, they will be built as much by algorithms as by aesthetics.
