MAM
Rajeev Khanna is Abu Dhabi T10 COO
MUMBAI: The cricket league Abu Dhabi T10 announces the appointment of Rajeev Khanna as COO for the upcoming season of the tournament, wherein he will be responsible for the overall management and the competition’s operations.
Khanna, who is a former cricket player, has been a pioneer in the field of sports management. He has converted his passion for sports into a career with tenures at leagues such as the Indian Premier League (IPL), Pro Kabaddi League and International Tennis Premier League.
Khanna has been working in the IPL since 2009. He has served as Punjab Kings, COO at Rajasthan Royals, VP at Rajasthan Royals and currently as a consultant for Rajasthan Royals. Through the years, he has been able to bring about a phenomenal change in the ways of sports management at the highest stage.
Khanna said, “The Abu Dhabi T10 is the most exhilarating cricket tournament in the world and therefore, I am very excited to join the bandwagon as the COO of the competition. I will definitely look to ensure that the legacy of the tournament continues to grow exponentially and becomes an even bigger attraction for the stars of the game in the future.”
T10 Sports Management chairman Shaji Ul Mulk said, “Rajeev Khanna has achieved great heights during his career and we are very excited to welcome him to the Abu Dhabi T10 family. I am sure that our tournament will benefit hugely from his experience, and we look forward to a long and fruitful relationship with him.”
The Abu Dhabi T10 will be played at the Zayed Cricket Stadium in Abu Dhabi from 23 November – 4 December 2022.
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
