Ad Campaigns
Put down your phone & enjoy the moment, Vivo asks in new campaign
Mumbai: It’s been a long time coming and it’s finally here! The Vivo Euro 2020 is happening at last, after more than a year’s fervent wait. And the official partner for EURO 2020 – Vivo has a message for its fans. The smartphone maker wants them to put down their phones and enjoy the moment. This is rather unusual coming from a smartphone brand, but the sentiment behind it deserves applause.
Vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. The brand is channelling its sponsorship platform to help enrich the joys of the game, whether they take place on or off the phone. In its ‘To beautiful Moments’ campaign launched on Wednesday, Vivo encourages people to be in the moment, whether it relates to connecting virtually with friends, family, and fellow fans or giving their full attention to the beautiful game of football, even if it means putting the phone down.
“We strive not only to help people capture and share life’s magical moments but to make every moment in life more magical,” said Vivo senior vice president and chief senior vice president and CMO Spark Ni.
The advertising campaign went live with the message “Give your phone a break and be there for life’s beautiful moments”. It will air on TV in Europe, the Middle East, Southeast Asia, and China, as well as globally on Facebook, Instagram and YouTube.
Vivo is the presenting partner for the opening and closing ceremonies, which will take place on 11 June and 11 July, respectively with limited attendance. Vivo and UEFA have created the #vivoSuperTime campaign, which will allow fans to applaud and cheer their favourite teams on social media. The company looks at this as an opportunity to connect with its growing user base of over 400 million users globally and to reach new fans.
You can watch the new ad here
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
