Shrey Walia elevated at boAt Lifestyle to Business Head – New Business Verticals

MUMBAI: boAt is sharpening its growth playbook. The consumer electronics brand has elevated Shrey Walia as business head – new business verticals, expanding his remit even as he continues to lead wearables and accessories, one of the company’s largest and most competitive segments.

In the newly broadened role, Walia will drive expansion across emerging product categories, build scale in new markets and unlock fresh revenue streams across boAt’s fast-growing portfolio. The move signals a clear intent: double down on category creation while tightening leadership at the core.

Walia has been with boAt for over two years and currently heads wearables and accessories, a role he will continue alongside his new responsibilities. His elevation comes at a time when boAt is pushing beyond audio and wearables to deepen its presence across adjacent consumer electronics verticals.

Before joining boAt, Walia spent over six years at Amazon, where he held multiple leadership roles across wireless audio, accessories and mobile categories. As category head, he steered strategy for wireless accessories and audio, and earlier led P&L for Amazon’s mobile business for brands including Oppo, Vivo and Huawei.

Prior to Amazon, he was business head at ShopClues, where he built and scaled the refurbished and pre-owned business across B2B and B2C channels, making the platform a category leader at the time. His earlier stints include handling handset and tablet businesses at Samsung Electronics, managing over Rs 120 crore in annual revenue across key Haryana markets, and starting his career as a senior analyst at The Smart Cube.

An alumnus of Faculty of Management Studies, Delhi, Walia also served as joint secretary for corporate relations and placements, where he helped deliver 100 per cent placements and expanded recruiter participation across sectors.

With a deep bench of marketplace, category and P&L experience, Walia now sits at the centre of boAt’s next growth chapter—tasked with finding the next big bets, and making them scale, fast.