MAM
Priyanka Dhar joins as client lead at Wavemaker WPP Media
Dhar steps into Wavemaker to lead Perfetti with strategy, speed and results
MUMBAI: Priyanka Dhar has taken over as client lead at wavemaker, the wpp media agency, steering the Perfetti account from February 2026. Dhar moves into the role after more than 2.5 years managing non-biddable delivery for tccc, where she focused on customer-centric media solutions, ROI-driven media management and innovative buying strategies aligned to brand objectives.
Dhar’s remit spans complete SLA adherence, collaborative agency partnerships and high-value media outcomes. Her work has consistently prioritised impactful storytelling, business insights and measurable results, cementing her reputation in media circles.
Before wavemaker, Dhar spent three years as delivery lead – non-biddable at wpp media, and held senior roles across omd worldwide, transsion holdings, groupm, star news, maxus, madison communications and mudra communications. Her portfolio covers brands including Bharti Axa Insurance, SC Johnson, Dabur, General Motors, Itel, Tecno, Oraimo and TCCC.
Across roles, Dhar’s responsibilities have spanned end-to-end media strategy, agency handling, budget forecasting, performance reporting, competitive analysis, team management, and driving innovative integrations across tv, print, digital and social.
At transsion holdings, she led pan-india marketing initiatives across offline, digital and social platforms for multiple brands. At radio and media agencies, she oversaw 360-degree amplification ideas, brand custodianship, annual strategy presentations and deal evaluation, consistently hitting client KPIs.
Dhar’s career trajectory reflects a blend of strategic thinking, executional precision and market insight. From grassroots media planning to high-level client delivery, she has built a track record of marrying innovation with business outcomes.
At wavemaker, she is set to leverage this experience to deliver scale, speed and sharp execution for Perfetti, while pushing boundaries in brand development strategy, competitive analysis and cross-platform media activation.
In a sector driven by velocity and results, Priyanka Dhar’s move underscores a clear mantra: combine business insight with creative execution, and the numbers follow.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
